Art project uses 'Snooperās Charter' surveillance tech to data mine your life
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You probably live in Horsham - a downloadable plugin that mines your browser for data, then builds a profile of your personality and lifestyle - has been created by a Āé¶¹¹ŁĶų student.
Joe McAlisterās project asks: If the governmentās āSnooperās Charterā legitimises mass surveillance, can we use the same technology to study ourselves?
An art piece with a strong political theme, Joe has combined a visual spy-like aesthetic with the programmeās ability to generate eye-opening reports on the userās mind-set, creating a feeling of shock, awe, and a slight sense of unease.
Designed to promote discussion around the paper trail we leave on the internet, and how safe that data is online, also asks the user to compare their online identity with how they see themselves in real life.
āIn our materialistic society many peopleās lives have become intertwined with the internet to such a degree itās become hard to imagine the boundaries between virtual and real,ā says Joe ā a first-year Department of Computing undergraduate whoās set to graduate in 2018.
āI want to prompt people to look at their lives from a new perspective. When important elements of your identity appear in a list in front of you, it becomes de-humanising. You become just another person on a piece of paper, or in this case, a computer screen.
āI want people to see it, step back a second, and consider a completely different side to their identity which they might not have previously seen.ā
āThe Home Secretaryās Investigatory Powers Bill demands web and phone companies log the IP addresses, URLS and connection times for every citizen for a year. Theresa May has emphasised how āterroristsā are using the internet to evade detection and by using blanket surveillance they can help prevent this.
āBut at what point does this āharmlessā state surveillance become the precursor to something resembling a totalitarian state?ā

Behind the scenes of You probably live in Horsham itās a complex system: After the user installs a plugin, it injects a Javascript file into every website thatās visited. This script will then use JQuery, Javascript and Ajax to collect the IP address, URL and timestamp of every web address.
The data is then formatted into a storable format, and individual parts of it analysed. Given the projectās purpose in raising awareness of data security, all data is stored locally in the userās browser, with only small elements sent temporarily via encrypted āhttpsā to remote servers run and secured by reputable companies.
After running the program for a short time on his own computer, Joeās report proved remarkably accurate, guessing among other facts that he went to Goldsmiths, travelled from Horsham in around 72 minutes, worked a lot late at night and was probably thinking mostly about āSouthern Rail or big dataā.
The gathering of data then allows further assumptions to be made manually, even by people who donāt know you.
For example, the programme shows that Joe owns a Mac and travels a lot so itās likely a lightweight version like a MacBook; he likes the artist Yayoi Kusama so itās likely he also likes other installation art; heās a computer programmer, appreciates art and goes to Goldsmiths, so heās likely to be studying Digital Arts Computing.
āThe personas we display to people across our idealistic online lives and our more realistic lives can be very different,ā adds Joe. āThis programme might generate a report for you that reflects your online escapism, or youāll find more of your real personality comes out.
āFrom just a few dozen URLS, You probably live in Horsham can generate huge amounts of data, and the longer you use the plug-in, the more accurate that data will be,ā adds Joe.
āAnd unlike your inclusion in the governmentās data retention scheme, itās entirely optional and easy to stop.ā
Visit ā and follow the instructions to install You probably live in Horsham.
Find out more about BSc Digital Arts Computing at Goldsmiths.
The Digital Arts Computing show SYMBIOSIS runs from 28-29 April at St James Hatcham, New Cross.